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Teaching Entrepreneurship to Engineering Students
January 12-16, 2003 - Monterey, Ca, USA
| Editors: |
Eleanor Baum, Cooper Union, USA
Carl McHargue, University of Tennessee, USA |
The articles for these proceedings are not peer-reviewed.
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What is the Culture at the University that Fosters a Spirit of Innovation and Entrepreneurship?
William M. Leonard, Rochester Institute of Technology
Carl Lundgren, Rochester Institute of Technology
Robert Merrill, Rochester Institute of Technology
ABSTRACT: The culture in Rochester Institute of Technology’s Mechanical Engineering Technology department is
one of long standing innovation and entrepreneurship. Our ‘Idea Factory’ starts in our freshmen
seminar where the students are required to generate, investigate, and develop ideas. In later courses they
refine and focus their designs up to and including developing prototypes. We are developing a
‘technology shelf’ that allows us to produce products that have evolved from engineering models and
alternate process production runs to hard tooling and packaged products that have gone through all the
rigors of the production process.
It is not just about creating a product but rather the discovery of why a product was successful or why
and where it failed. Our products are given a two year cycle where the product may be ‘re-engineered’ to
one having either a robust technology and/or enhanced supporting processes. It is also more about
creation and construction of models in addition to analysis. We have taken concurrent engineering and
included the manufacturing, assembly, and packaging disciplines. A unique requirement of this process
is the ‘infusing’ into other courses participating in solving a product’s design and development problems.
For example, for evaluating the cantilever beam of a project, the strength of materials class got involved
and used it as a class project. Similarly, in machine design the fatigue characteristics of the design were
analyzed. Students now see the application of what they are learning in classes and experience the results
of their work.
With the right set of resources, both human and equipment, fostering spirit becomes a self-generating
event. Once left to their own imagination, students will become a natural breeding ground of idea
generators and the task then becomes to guide and coach the teams to further their ideas. Students will
endlessly add features and enhancements to their ideas and there truly does come a time when you must
‘shoot the engineer and release the product’. The hidden jewel here is the learning curve experienced
when there comes the time to actually develop the idea into a production level product. Creating a
Product Realization Club has gained a reputation of letting the students truly run with their own ideas
rather than ones given them by a faculty member and it is clear that students will chew on their ideas like
a dog on a bone. This amount of intensity can never be accomplished by preset assignments and the trick
is to get the student teams to champion their own work.
In today’s technology there is seldom a product that involves only one discipline. Consequently, ‘interdisciplinary’
teams are encouraged. Teams frequently have students from different disciplines such as
mechanical, electrical, packaging, industrial design, and even business that all contribute and share the
experience of following an idea through a product life cycle. Faculty must be onboard with this concept
and must show a unified support. Our Industrial Advisory Board is an active participant including
financial and technical support. This culture is not just at the borders of RIT but is encouraged to
include other colleges and even high schools. Competitions and meetings are held at regular intervals. In
one particular example SUNY Morrisville is responsible for the manufacture of the injection molds for all
the plastic parts for a unique kitchen scale. Publishing and presenting their work is an important
requirement and teams from Morrisville and RIT were successful at the ASEE St. Lawrence section
student paper and presentation competition.
There are many hidden benefits from this endeavor. One major benefit is the early realization by the
student as to why should take a Materials or Electronics course. We have seen an average of one grade
point shift upward from our mechanical students when taking an electronics course. Another hidden
benefit is that the students loose their fear of starting projects and developing them to the end. Faculty
advisors can also benefit from this as they provide much more interactive advising to the students.
The Product Realization endeavor has demonstrated impressive results in its early career and we are
continuously exploring new techniques and ideas to further its benefits to the students and college.
William M. Leonard, Carl Lundgren, and Robert Merrill, "What is the Culture at the University that Fosters a Spirit of Innovation and Entrepreneurship?" in "Teaching Entrepreneurship to Engineering Students", Eleanor Baum and Carl McHargue
Eds, ECI
Symposium Series, Volume P2 (2003). http://services.bepress.com/eci/teaching/13
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