International Trade and Finance Association 15th International Conference
COMPETITION FOR MARKET SHARE: A MARKOV ANALYSIS OF U.S. APPAREL IMPORTSKathleen Rees, Louisiana State University This paper was presented at the 12th International Conference of the International Trade and Finance Association in Bangkok, Thailand, May 29-June 2, 2002. Download the Paper (PDF format) - May 29, 2002 Tell a colleague about it. Printing Tips: Select 'print as image' in the Acrobat print dialog if you have trouble printing. ABSTRACT: This study employed Markov analysis to investigate changes in market shares held by primary world regions supplying apparel to the U.S. market. Movement in market shares among six world regions providing eighteen categories of apparel were examined for the time period 1989-2001. The East Asian region was found to be most competitive, maintaining the majority of its market share and gaining shares from other regions while, simultaneously, relinquishing little market share to any other region. The Caribbean Basin countries, Canada, and Mexico also tended to be successful in retaining market shares for most categories. ASEAN and South Asian countries exhibited ability to retain relatively high portions of market share in some apparel categories, while losing substantial portions in others. The EU15, the only region consisting predominantly of developed countries, tended to have the greatest difficulty maintaining U.S. market share across all categories. Findings support concepts regarding the relationship between level of overall economic development and stage of development of the textile and apparel industry, as well as use of specialization in production as a means of establishing and maintaining a competitive presence within the global setting. Presented at 12th International Conference in Bangkok, Thailand, May 2002. SUGGESTED CITATION:
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