THE RELATIVE IMPACT OF VARIOUS MARKETING METHODOLOGIES WHEN LAUNCHING INDUSTRIAL HIGH-TECHNOLOGY PRODUCTS INTO FOREIGN MARKETS: FINDINGS FROM FINNISH HIGH-TECH FIRMS
Matti J. Haverila, School of Business and Management, American University of Sharjah, Sharjah, UAE
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ABSTRACT:
This study attempts to identify the marketing variables and methods associated with the successful or unsuccessful launch of industrial high-tech products into non-domestic markets. Finnish high-tech firms were selected as a population base due to the ambient domestic pressures on those firms to both conduct R&D and to export the resultant high-tech products. Marketing factors found to be related to the successful launch of high-tech products into overseas markets are examined for their managerial implications.
Presented at 13th International Conference, Vaasa, Finland, May 2003.
SUGGESTED CITATION:
Matti J. Haverila,
"THE RELATIVE IMPACT OF VARIOUS MARKETING METHODOLOGIES WHEN LAUNCHING INDUSTRIAL HIGH-TECHNOLOGY PRODUCTS INTO FOREIGN MARKETS: FINDINGS FROM FINNISH HIGH-TECH FIRMS"
(May 2003).
International Trade and Finance Association Conference Papers.
International Trade and Finance Association 15th International Conference.
Working Paper 56.
http://services.bepress.com/itfa/15th/art56
