Blue Jeans: A Microcosm of the International Branding/Production Dilemma
Kelly Bartos, Ohio University
Barbara Dyer, Ohio University, Athens, Ohio
Carl L. Dyer, University of North Carolina Greensboro
The authors would like to thank VF Corporation for its assistance in the preparation of this paper.
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ABSTRACT:
This paper was presented at the 11th International Conference of the International Trade and Finance Association in Washington, D.C., May 26 to 29, 2001.
SUGGESTED CITATION:
Kelly Bartos, Barbara Dyer, and Carl L. Dyer,
"Blue Jeans: A Microcosm of the International Branding/Production Dilemma"
(May 2001).
International Trade and Finance Association Conference Papers.
International Trade and Finance Association Working Papers 2006.
Working Paper 6.
http://services.bepress.com/itfa/16th/art6
