19th International Conference Working Papers
A Cross-Cultural Initiative: Engaging China’s Middle ClassJohnPaul Bennett, Shippensburg University, Pennsylvania Download the Paper (PDF format) - July 14, 2009 Tell a colleague about it. Printing Tips: Select 'print as image' in the Acrobat print dialog if you have trouble printing. ABSTRACT: This project seeks to analyze and evaluate China’s growing middle class and fill a gap in the literature of economic growth inequalities between urban and rural households as well as to answer growing demands from Generation Y. An evaluation will show the current relationship between foreign direct investments and domestic consumption increases, urban and rural income levels and changing trends within the middle class. We will conduct data collection, interviews, library research and econometric analyses to show where reform policies have worked and new markets will be most profitable. In particular, we will examine new markets for potential growth, the emergence of Generation Y, changes in consumption behaviors, and savings rates for urban and rural households. Specifically, an analysis will be conducted of the Lorenz curve, income disparities, per capita urban and rural income levels, and foreign direct investment (FDI) and domestic consumption levels, along with other qualitative analysis from observations, interviews and literature. This paper was prepared for presentation at the 19th International Conference of the International Trade and Finance Association in Beijing, China, May 27-30, 2009. SUGGESTED CITATION:
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