|Ram C. Rao, The University of Texas at Dallas, USA|
Review of Marketing Science Working Papers is published from the School of Management at The University of Texas at Dallas. We encourage you to consider submitting to the ROMS peer-reviewed journal.
Current Issue: Volume 2, Issue 2 (2003)
Ram C. Rao
The Role of the Mangement Sciences in Research on Personalization
B. P. S. Murthi and Sumit Sarkar