Editor
| Ram C. Rao, The University of Texas at Dallas, USA |
Review of Marketing Science Working Papers is published from the School of Management at The University of Texas at Dallas. We encourage you to consider submitting to the ROMS peer-reviewed journal.
Current Issue: Volume 2, Issue 2 (2003)
Editorial
Ram C. Rao
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Working Papers
The Role of the Mangement Sciences in Research on Personalization
B. P. S. Murthi and Sumit Sarkar
Strategic Benefits of Referral Services
Anindya Ghose, Tridas Mukhopadhyay, and Uday Rajan