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Advisory Board

  Frank Bass, The University of Texas at Dallas, USA
  Wagner Kamakura, Duke University, USA
  Rajiv Lal, Harvard Business School, USA
  Richard Staelin, Duke University, USA
  Jan-Benedict E. M. Steenkamp, Tilburg University, Netherlands

Editorial Board

  Kusum Ailawadi  Dartmouth College
  Andrew Ainslie  UCLA
  Greg Allenby  Ohio State University
  Eric Anderson  University of Chicago
  Erin Anderson  INSEAD
  Barry Bayus  University of Northern Carolina
  David Bell  University of Pennsylvania
  Mark Bergen  University of Minnesota
  Peter Boatwright  Carnegie Mellon Univeristy
  Bart Bronnenberg  UCLA
  Dipankar Chakravarti  University of Colarado, Boulder
  Rabikar Chatterjee  University of Pittsburgh
  Anne Coughlan  Northwestern University
  Marnik Dekimpe  Katholieke Universiteit, Leuven
  Preyas Desai  Duke University
  Sanjay Dhar  University of Chicago
  Anirudh Dhebar  Babson College
  Shantanu Dutta  University of Southern California
  Tulin Erdem  University of California, Berkeley
  Peter Fader  University of Pennsylvania
  Fred Feinberg  University of Michigan
  Gila Fruchter  Bar-Ilan University, Israel
  Hubert Gatignon  INSEAD
  Sunil Gupta  Columbia Univeristy
  Sachin Gupta  Cornell University
  Ernan Haruvy  Harvard Business School
  Jim Hess  University of Illinois - Urbana-Champaign
  Teck Ho  University of Pennsylvania
  Jeffrey Inman  University of Pittsburgh
  Ganesh Iyer  University of California, Berkeley
  Barbara Kahn  University of Pennsylvania
  V. Kumar  University of Houston
  Aradhna Krishna  University of Michigan
  Trichy Krishnan  Rice University
  Nanda Kumar  The University of Texas at Dallas
  Jim Lattin  Stanford University
  Robert Leone  Ohio State University
  Puneet Manchanda  University of Chicago
  Paul Messinger  University of Alberta
  Alan Montgomery  Carnegie Mellon Univeristy
  Sridhar Moorthy  University of Toronto
  Eitan Muller  Tel Aviv University
  B.P.S. Murthi  The University of Texas at Dallas
  Kent Nakamoto  Virginia Polytechnic Institute and State University
  Paddy Padmanabhan  Washington University, St. Louis
  Philip Parker  INSEAD
  Mark Parry  University of Virginia
  Ashutosh Prasad  The University of Texas at Dallas
  Debu Purohit  Duke University
  Bill Putsis  London Business School
  Surendra Rajiv  University of Chicago
  Jagmohan Raju  University of Pennsylvania
  Kalyan Raman  University of Michigan, Flint
  John Roberts  University of New South Wales, Australia
  Gary Russell  University of Iowa
  Miklos Sarvary  Harvard University
  Sudhi Seshadri  Indian Institute of Management, Bangalore, India
  Raj Sethuraman  Southern Methodist University
  Greg Shaffer  University of Rochester
  Duncan Simester  Massachusetts Institute of Technology
  Shuba Srinivasan  University of California, Riverside
  Joel Steckel  New York University
  Devanathan Sudharshan  University of Illinois - Urbana-Champaign
  Niladri Syam  University of Houston
  Demetrios Vakratsas  McGill University
  Naufel Vilcassim  London Business School
  Miguel Villas-Boas  University of California, Berkeley
  Berend Wierenga  Erasmus University Rotterdam
  Russ Winer  University of California, Berkeley
  John Zhang  Columbia Univeristy