ROMS is ready to publish full-length papers starting this summer. The inaugural issue, expected in June 2003, will have three papers. The authors of these papers are: Barry Bayus at Kenan-Flagler Busisness School, University of North Carolina, Pradeep Chintagunta at Graduate School of Business, University of Chicago, Praveen Kopalle and Scott Neslin at the Amos Tuck School of Business Administration, Dartmouth College and Raj Sethuraman at Cox School of Business, Southern Methodist University.
ROMS IS PROUD to bring in this issue three excellent Working Papers. These papers cover the important areas of Customer Relationship Management as it relates to Personalization, the role of referral services in the new economy and theoretical analysis of R&D competition.
THE POSITIONING OF ROMS is that of a leading journal that will provide speedy dissemination of the latest research to a wide audience. ROMS recognizes the interdisciplinary nature of marketing and solicits articles with managerial, quantitative and behavioral orientations. The common theme that ROMS emphasizes is the relationship of research to marketing management issues. In particular, ROMS is interested in publishing research that is topical and needs quick dissemination. As such, the review process will be fast and keep revisions that entail lengthy delays to a minimum. In terms of research focus, ROMS will emphasize substantive results that would stimulate other researchers as they pursue their work. With this in mind, ROMS is especially interested in papers that may be considered controversial by some, papers that offer a broad overview and survey of topics that are currently interesting to many researchers, and papers that report early results that will be further developed but over a longer time horizon. As such, established scholars and young researchers will both find a receptive outlet for their work.
AS MANY OF YOU HAVE DISCOVERED, ROMS has moved to its new home at bepress since last summer. This has provided the journal a very friendly site that is convenient for readers, authors and reviewers alike. I now invite you to send in your manuscripts that would appear in ROMS.