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Review of Marketing Science Working Papers

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Home > ROMS > Vol. 2 > Iss. 2 (2003)

 

Editorial

Ram C. Rao
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Working Papers

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The Role of the Mangement Sciences in Research on Personalization
B. P. S. Murthi and Sumit Sarkar

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Strategic Benefits of Referral Services
Anindya Ghose, Tridas Mukhopadhyay, and Uday Rajan

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R&D Competition Between an Incumbent and an Entrant: An Integrated Model of R&D Investment, Performance Improvement, and Time-to-Market
Hao Zhao

 
 

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