Review of Marketing Science Working Papers

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A Stochastic Formulation of the Bass Model of New-Product Diffusion
Shun-Chen Niu

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Creating Virtual Experiences in Computer-Mediated Environments
Lisa R. Klein

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Using Linear Programming in a Business-to-Business Auction Mechanism
Milind Dawande, R. Chandrashekaran, and J. Kalagnanam

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A Probabilistic One-Step Approach to the Optimal Product Line Design Problem Using Conjoint and Cost Data
Winfried J. Steiner and Harald Hruschka